New Jersey’s regulated online poker market bucked recent trends by notching slight but noticeable traffic growth last week.
That’s according to data from a recent edition of The Scouting Report, a subscription publication from PokerScout.com: “Total traffic increased for the first time in weeks,” noted PokerScout. “Market leader Party Borgata Network rose 4% and took back the US lead from the Nevada branch of WSOP.com.”
The major winner for the week was 888 Poker NJ, which reversed a fair chunk of recent losses with a surge of 35%. OPR’s Robert DellaFave takes a closer look at 888’s remarkable comeback here, and read his in-depth reviews of New Jersey online poker sites here.
The current average of roughly 300 cash game players is just about half of the market’s size at the peak established in January 2014.
The graph below, also via PokerScout, maps the general traffic trend for online poker in the Northern Hemisphere.
According to PokerScout’s Dan Stewart, the distance between the peak to the trough is about 20%. Stewart believes the trend to be relatively consistent across the hemisphere.
We hit the trough right around July and then work back steadily to the peak in the winter:
You can make the argument that New Jersey’s online poker market has found its bottom (although you also could have made that argument back in April).
The impending test is whether the state’s regulated online poker sites will see the corresponding bounce the market at large enjoys as we move out of the summer months and into the fall.
PokerScout’s Scouting Report is a daily newsletter for the online poker industry, with in-depth data and analysis of the market. More information can be found by clicking here or contacting [email protected].