PokerScout: Signs Suggest “Liquidity is Stabilizing” In New Jersey’s Online Poker Market

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The sharp drop of cash game traffic at New Jersey’s regulated online poker sites is softening.

That’s per data from the latest Scouting Report –’s daily analysis publication covering the global online poker industry:

US regulated online poker traffic

While the trend is still slightly negative in New Jersey, the positive note is that the rate of decline at rooms like Party Poker NJ and Ultimate Poker NJ is now in step with the international market. For most of April, PokerScout noted, declines in New Jersey had been “much steeper” than the at-large trend.

The new normal for NJ online poker

PokerScout speculated that “total traffic will flatten out between 350 and 400 average cash game players” at New Jersey’s regulated poker sites.

Interestingly, this range mirrors the traffic levels established by the New Jersey market in the first few weeks of operation. The same can be generally said for Nevada, broadly suggesting that a state’s online poker market size can be gauged fairly accurately within the first few weeks after launch.

Some potential yet to be realized

Such a traffic range would be “lower than expected,” noted PokerScout. Meeting – or exceeding – expectations will require progress on a few fronts, including:

  • Continued improvement of geolocation technology.
  • Seizing market share from unregulated sites still operating in the New Jersey market.
  • Increasing acceptance rates for credit / debit card deposits.
  • Overcoming a lack of consumer awareness.

PokerScout’s Scouting Report is a daily newsletter for the online poker industry, with in-depth data and analysis of the market. More information can be found by clicking here or contacting [email protected].

- Chris is the publisher of Grove also serves as a consultant to various stakeholders in the regulated market for online gambling in the United States.
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