Job Creation and Online Gambling: Fact and Fiction

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Unlike land-based casinos, which are often touted as job creators, the online gambling industry has never been seen as good for local employment, but this isn’t the case.

Online gambling companies may not create the sheer volume of jobs as do their brick and mortar counterparts, but they do create jobs, with some online gambling companies employing several thousand people.

NJ regulation requires in-state job creation

New Jersey will experience online gambling job creation firsthand come May 1st, when online gambling providers in the Garden State will be required to fill multiple job positions in-state due to a little known regulation, according to a recent Press of Atlantic City article.

Jennifer Bogdan of the Press of Atlantic City brought the overlooked regulation to light. The regulation, known as N.J.A.C 13:69 O 1.2 (w), appears on page 63 of the Internet Gaming Regulations.

The regulation reads:

All employees of an Internet gaming operator who perform activities such as Internet casino accounting, patron identification and verification, problem gaming detection, anti-money laundering detection, fraud prevention or other similar functions requiring access to confidential patron account or gaming system information shall be physically present in New Jersey.

Where are the jobs?

As John Boehner would say, “Where are the jobs?”

Or better stated, what kind of jobs will be created, and how many?

Well Speaker Boehner, the jobs will mainly be tech-based, with the DGE requiring “all platform providers base their teams working on customer service, fraud detection and accounting in New Jersey.”

Just how many jobs will be added?

According to the New Jersey Division of Gaming Enforcement, “The estimated total number of staffing hires by May 1 for all platform providers is 200.”

This does not mean that there will be 200 new jobs created from now until the deadline, as it’s likely some of the 200 job positions have already been filled in-state.

Deadline, I don’t see a deadline

One aspect missing from the official regulations that left many of us who follow the iGaming industry scratch our heads was the May 1st deadline, as that timeline does not appear in the regulations.

In a statement to OPR, the New Jersey Division of Gaming Enforcement explained the May 1st deadline as a mutual agreement between regulators and the online gambling providers:

The Division has placed a high priority on customer service requirements and has informed all Internet gaming platform providers that they must have all of their customer service personnel located in New Jersey by May 1 to ensure efficient and effective service for Internet gaming patrons […]The Division has been working with all of the Internet gaming permit holders and platform providers since the launch of Internet gaming to ensure compliance with the May 1st deadline.

No extensions will be issued. We believe at this time all will meet the requirement.

The Division determined that May 1 was a reasonable deadline for the Internet platform providers to comply with N.J.A.C 13:69 O 1.2 (w). The Division has been working with all the permit holders and platform providers since the launch of Internet gaming to ensure compliance with the May 1 deadline.

Online gambling creates more jobs than you think

Online gambling sites require a number of employees in order to operate smoothly. There are marketing teams, tech employees, customer service reps, a security department, an accounting department, and coders, to name just a few positions online gambling companies need to fill.

Furthermore, these are not small-time operations working out of a loft over a laundromat. These companies have headquarters and even satellite offices that require real people to show up to work.

Then there are the ancillary jobs that spring up around any online gambling site. From affiliates to writers to web developers, online gambling is not just a product, it’s an industry.

Example #1: Bet365

The number of jobs created by an online gambling site can be somewhat hard to quantify, but if we look at established companies, like the UK’s Bet365, we can get a glimpse into just how large an operation an online gambling company can be.

The online gambling company Bet365 (Bet365 offers online casino games, poker, bingo, and sports betting) employs over 2,300 people in the town of Stoke on Trent, making them the largest private employer in the area.

Additionally, the company is currently building a new headquarters (which will create plenty of construction and labor jobs) and plans on adding several hundred more employees over the next decade.

Bet365 launched in the year 2000 and had all of 12 employees at the time.

Example #2: Winamax

Another example would be the regulated French online poker startup company Winamax, whose home office was recently profiled on the website

The current 80 employee team could be expanding as Winamax will be attending the Paris Job Fair, according to the article. Wouldn’t it be nice to see PartyPoker,,, and Ultimate Gaming attend New Jersey job fairs?

As a final thought on this topic, these are not low wage jobs; these firms and companies require skilled workers.

Just consider the type of employee Winamax is seeking, according to their profile in

The Paris office is looking to recruit profiles capable of accompanying the startup in developing the future features of the platform, using a variety of technologies such as JavaScript/HTML5, AS3/Flex, iOS and PHP.

The applicants need to be experts in their fields yet not forget to be humble. Being proactive and dynamic and know how to share and collaborate are also key qualities applicants should have to work at Winamax.

- Steve covers nearly every angle of online poker in his job as a full-time freelance poker writer. His primary focus for OPR is the developing legal and legislative picture for regulated US online poker and gambling.
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