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The regulated online poker market in Nevada now has three sites. South Point-backed Real Gaming joined WSOP.com and Ultimate Poker late last night when the room opened its virtual doors for real-money play.
The launch was first reported by John Mehaffey at USPoker.com.
But overall traffic numbers for Nevada are now roughly in line with the numbers we saw in the spring and summer of 2013, when Ultimate Poker was the sole room in the market.
That strongly suggests that we’ve already seen the peak of the Nevada market, meaning that any traffic Real Gaming manages to acquire will likely come at the expense of Ultimate Poker and WSOP.com.
South Point is a reasonably-sized casino and certainly has an extensive player database to match. But its gaming capacity and database are dwarfed by the Station family of casinos in Nevada, which have aggressively promoted Ultimate Poker. And there’s likely a fair amount of overlap between the two player bases.
That makes it even more unlikely that Real Gaming will be able to mine an untapped vein of players to populate their online poker room.
It also suggests that Ultimate may be more at risk than WSOP.com of losing players to Real Gaming.
As it currently stands, online poker revenue is not broken out in Nevada casino revenue reporting.
That’s left analysts forced to make informed guesses regarding the revenue generated by Nevada’s online poker sites.
The threshold at which online poker revenue will be required to be reported separately from other revenue is when there are three active rooms in the market. South Point’s Real Gaming pushes the market over that threshold.
The Nevada Gaming Control Board has confirmed that online poker will be broken out when revenue reporting for February is released in March.
While three appears to be a crowd in Nevada’s limited market for online poker, that hasn’t limited interest on the part of additional operators.
888’s Itai Frieberger told me back in October that his company planned to launch their All-American Poker Network in Nevada “soon.” Skins on the network were to include an 888 brand, a Treasure Island brand and a Wynn brand, although the latter’s change of heart on Internet gambling may have scuttled that bit of the plan.
Currently there are four ways to deposit funds into your account:
Credit cards are not a deposit method at Real Gaming.
My experience with the geolocation process at Real Gaming was relatively smooth. But there are a few points where players could be easily tripped up: