UPDATE 7/16: Parent company Rational has confirmed the rumors that Full Tilt will expand beyond poker into online casino gaming.
The official statement from Rational to OPR:
The Rational Group intends to expand our product offering to include casino style games on Full Tilt Poker. While adding new games, we remain committed to building our leadership in poker with PokerStars and Full Tilt Poker and continuing to deliver the highest quality poker experience to players.
These new games on Full Tilt will provide more gaming options with the same high quality player experience, integrity, security, safety and support that players have come to expect from our brands. PokerStars will continue to offer a Poker-only experience.
Original story follows
According to sources close to the process, Full Tilt Poker is in the initial stages of a rebranding and expansion.
Details are still scarce, but the gist of the change is that FTP will be expanding its roster of offerings beyond poker. The initial word is that a full slate of casino games will be the first step in the expansion.
As for the name, expect a shift rather than a complete change. The “Full Tilt” will remain, but “Poker” will be dropped in favor of something broader like “Gaming.”
You could fill up a few articles with reasons why a shakeup at FTP would be good business for Stars.
Here are a few:
More details as they emerge.Full Tilt Poker to Rebrand, Expand Into Casino Gaming Chris Grove